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*Special Program* Meaningful Metrics: Using Data to Inform Fundraising Strategy

Thursday, May 11, 2017 1:30 pm - 3:00 pm  ET
In-person | Washington, DC

Is your nonprofit data-driven? In a world full of big data, predictive analytics, and artificial intelligence it can be a little intimidating to answer this question. Yet, when you take a step back and focus on the basics it’s refreshing to see that being “data-driven” isn’t as difficult as it may seem.

During this one hour session we’ll focus on data-driven fundraising concepts, specifically what metrics you should be measuring to inform your fundraising strategy. We’ll introduce powerful concepts that will allow you to make more sense out of your fundraising data and ultimately maximize your capacity to raise money.

Learning Objectives:

  • Learn why "data-driven" fundraising matters and is relevant to your organization.
  • Learn how to segment your donor database to focus in on the most important donors right now.
  • Learn which key metrics are most important to measure to set strategic fundraising goals.
  • Learn techniques for how to arm yourself with the right data at the right time to make important fundraising decisions.

About the Presenter:

Zach Shefska 

Fundraising Report Card

Zach Shefska is a college dropout, entrepreneur, and data analytics nerd. As Director of the Fundraising Report Card, he helps non-profits harness the power of their data to better carry out their missions. In his spare time, Zach enjoys cooking, exercise, and spending time with his family. You can keep in touch with Zach through his website,

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.