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Data-Driven Fundraising: Engaging Donors

Thursday, December 07, 2017 2:00 pm - 3:00 pm  ET

This event is no longer available.

Webinar Start Time:

Eastern Time: 2:00 p.m.
Central Time: 1:00 p.m.
Mountain Time: 12:00 p.m.
Pacific Time: 11:00 a.m.

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Is your nonprofit data-driven? In a world full of big data, predictive analytics, and artificial intelligence it can be a little intimidating to answer this question. Yet, when you take a step back and focus on the basics it’s refreshing to see that being “data-driven” isn’t as difficult as it may seem.

During this one hour session we’ll focus on data-driven fundraising concepts, specifically segmentation techniques you should be using to identify donors to engage with at the end of the year. We’ll discuss strategies and tactics aimed at helping you focus your attention on the right donors at the right time and ultimately maximize your capacity to raise money.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


The webinar is designed to equip you to:

    • Identify your recently lapsed or downgraded donors
    • Develop a plan to engage and solicit lapsed and downgraded donors.
    • Assess the effectiveness of targeted appeals to lapsed and downgraded donors.
    • Select ten donors you will engage using suggested tactics before the end of the calendar year

Intended audience:

    • CEOs/Executive Directors
    • Strategy Officers
    • Development Officers
    • Fundraisers
Zach Shefska

Zach Shefska is an entrepreneur and data analytics nerd. As Director of the Fundraising Report Card, he helps non-profits harness the power of their data to better carry out their missions. In his spare time, Zach enjoys cooking, exercise, and spending time with his family. You can keep in touch with Zach through his website,


This event is no longer available.

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