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Online Storytelling for Nonprofits: The Four-Week Course (Week Two)

Thursday, August 10, 2017 9:30 am - 12:30 pm 
In-person | New York, NY

This event is no longer available.

Note: This class consists of four sessions. When you sign up, your registration will cover all four sessions in the month-long course: August 3, 10, 17, and 24.

Learn how to tell your story in the most effective way across all your online channels to increase engagement, impact, and donations. In this highly interactive, hands-on, four-week course, we’ll uncover the stories, structures, and psychological devices that most effectively captivate your current donor base, potential donors, allies, and beneficiaries.

Starting by harnessing the power of the "Hollywood blockbuster" story formula to grab attention, hold interest, and motivate action, we will create a strategy for telling your story throughout all of your nonprofit’s online communications channels:

  • Website
  • Blog
  • Newsletter
  • Videos
  • Social media
  • Advertising

In developing this messaging, the coursework will consist of guided in-class activities as well as weekly "homework" exercises to work on with your team and bring back to class for discussion. Finally, you’ll dive into your nonprofit’s highest-potential areas for growth, the tools for effective marketing, and methods for measuring success.

By the end of this course, comprised of four half-day sessions complemented by exercises to complete between each session, you’ll walk away with more than just a vision of your organization’s story. You'll have a vividly developed, ready-to-implement storytelling strategy that reaches across all of your online communications channels, a content calendar for the next 6-12 months, and a clear dashboard of your key performance indicators.

The class consists of four sessions. By registering, you are signed up to attend all four of these class dates:

Thursday, August 3, 9:30am-12:30pm
Thursday, August 10, 9:30am-12:30pm
Thursday, August 17, 9:30am-12:30pm
Thursday, August 24, 9:30am-12:30pm

This course qualifies for 12 CFRE Education Credits.

About the Instructor:

Boris Kievsky is the founder of dotOrgStrategy, a platform for teaching nonprofits how to effectively use technology to achieve and expand their missions, without over-stretching their resources; and Speed of Like, a boutique digital agency focusing on small businesses, startups and nonprofits. Boris first became enamored with technology at a young age, when he began programming and working with early online networks (BBSes) from elementary school through his first years in college. He then switched focus to entertainment, working in theater, film and television, which taught him the power of storytelling to change lives. A storyteller and entrepreneur, Boris is excited to combine his passions for technology, storytelling, and making a positive difference in the world by helping organizations increase impact locally and globally, through digital tools including websites, social media, email, advertising, and crowdfunding.
 Organizations that Boris has worked with include: The Milken Family Foundation, The Milken Archive of Jewish Music, National Obesity Foundation, MY Child Safety Institute, jGirls Magazine, Genesis Philanthropy Group, Lowell Milken Center for Unsung Heroes, Jewcer, The Behavioral Health Centers of Excellence, Masa Israel, and New York City Children’s Theater.


32 Old Slip, 24th Floor
New York, NY 10005

This event is no longer available.

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