Designing for Online Engagement: How to Build Your Website with Brand Strategy
Thursday, June 21, 2018 2:00 pm
3:30 pm ET
Early Bird: $49 Regular Fee: $75
Register by 6/14/2018 to receive the early-bird rate of $49
On 6/15/2018 the rate will increase to $75
Your website is the most complete, most accessible representation of your organization. When designed correctly, a website can engage audiences by clearly communicating who you are, what you do, and why it matters. And ultimately, you can design a site that leads people to act: subscribe to your email list, volunteer at your events, or donate to your mission. Making a successful website requires a clear brand strategy unifying the design, content, and technology that it’s made of. Get strategic insights and practical ideas for building a brand strategy and integrating it into your website.
Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!
Outcomes: Upon completion of this webinar you should be able to:
- Describe what goes into building a brand strategy and why it’s important
- Frame content, design, and technology decisions using brand strategy
- Begin planning a brand strategy
- Communicate your nonprofit’s brand via your website’s design
- Communications Directors & Officers
- Development Directors & Officers
- Nonprofit Communications Consultants
Presenter: Matthew Schwartz
Matt is the Founder and Executive Director of NY-based social impact design firm, Constructive. For the last 23 years, he has specialized in brand strategy and interactive design, focusing his passion for social and environmental issues to help social change brands achieve greater impact. As Constructive leader, Matt collaborates with clients on strategies that help increase organizational clarity, focus their mission and message, and create valuable experiences for their audiences. A frequent writer and speaker, Matt is a regular contributor to The Foundation Center, Communications Network, and other organizations. His work been recognized for excellence by The Webbys, Communication Arts, The Case Awards, Graphic Design USA, The Nonprofit Technology Network, and others. Matt earned his Bachelor’s Degree from Sarah Lawrence College in Writing & Visual Arts. He then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.