Social Media Strategy Kit
Wednesday, May 24, 2017 10:00 am
11:30 am ET
In-person | Cleveland, OH
On one hand, social media gives nonprofit organizations of any size, budget and structure the same tools to connect with the public that major for-profit organizations use. On the other hand, social media is challenging for nonprofit organizations because of its ever-evolving nature and the time and dollars it can demand.
This session will prepare attendees to develop or refine that strategy and provide resources to help you ensure that your social media presence has a measurable purpose. We’ll discuss which apps might be best for your mission and needs (from education to fundraising to driving event attendance and more) as well as how to manage social media efficiently -- instead of letting it manage you or your team.
About the presenter:
Tim Marshall has significant experience in leading both the strategy and execution of digital and traditional marketing communications efforts for organizations across a wide variety of industries, including higher education, healthcare and philanthropy. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications.
As director of the Digital Marketing Clinic at Baldwin Wallace University, Marshall connects groups of talented students to local nonprofit organizations, small businesses and startups for semester-long strategy development projects. Prior to joining Baldwin Wallace University, Marshall served as Chief Brand Strategist for The Fairmount Group, a integrated marketing communications consultancy for which he developed content marketing and brand strategies for a diverse lineup of clients, from a private label ice cream producer to a statewide healthcare organization to a global risk management firm and others.
About the Digital Marketing Clinic at Baldwin Wallace University:
The Digital Marketing Clinic (DMC) at Baldwin Wallace University creates opportunities that help students to be successful in today’s challenging job market and enable small businesses and nonprofit organizations to thrive in the face of opportunity, challenge or change. Over the course of one semester, a team of select BW students will develop and deliver an actionable digital marketing strategy for your organization. Learn more at bw.edu/dmc.