Messaging What Matters: Making Meaning to Make a Difference
In the nonprofit world, we must constantly inform, persuade and influence. You’ll gain tools for brand-level and program-level message development to guide your communications efforts, from the highest level vision statement down to the day-to-day messages you can share to motivate supporters and engage your community in solutions.
About the Presenter: Holly Minch, LightBox Collaborative
Holly has spent her entire career helping do-gooders do better. She launched the LightBox Collaborative to harness fresh talent operating in an increasingly networked world. Together, the LightBox Collaborative jump-starts creative thinking, builds strategic clarity, and sparks action to advance causes that matter. Holly has served as long-time communications counselor to the Evelyn and Walter Haas, Jr. Fund, and enjoys working with the Ms. Foundation for Women as well as a range of community foundations across California. Her work has been honored by the Council on Foundations for Excellence in Public Policy Communications. Holly was named by PR News as a creative practitioner in the industry. She was editor of “Loud and Clear in an Election Year,” a guidebook created to help nonprofits convey their messages in the crowded election environment. She is a frequent speaker for nonprofit and academic audiences alike.