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Top Ten Fundraising Tips as Featured in Nonprofit Fundraising 101

Mar 08, 2016

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Learn concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns from Darian Rodriguez Heyman, author of the newly released book, Nonprofit Fundraising 101.

Click on the tips below to watch just that segment of Darian's session on YouTube or watch the full session in the YouTube window.

This video is a recording of a live event at Foundation Center West

Tip #1: Get Your Story Straight
Your organization’s ability to tell its story will greatly increase your odds of raising money and maximizing your organization’s impact. Darian elaborates on how to tell your story by focusing not just on what you do, but why it matters.

Tip #2: Engage Your Board in Fundraising 
The issue of engaging a nonprofit’s board in fundraising is a pain point for many organizations. Darian mentions key documents that can help - the board matrix and board member agreement - and how to implement them in your organization.

Tip #3: Never Submit a Cold Grant
Submitting proposals to foundations that you have a personal connection with will increase your chances of success greatly.

Tip #4: Make Specific Direct Asks
“The number one reason why people don’t give is because they’re not asked” – Hank Rosso. Darian discusses how to improve individual donor cultivation.

Tip #5: Map Donations to Impact
Give donors an idea of the impact their gift has on the people you serve.

Tip #6: Make Your Donation Button Shine 
An organization’s Donate Now button has a large impact on its ability to raise money effectively online. Tweaking your donate button can increase your online donations exponentially. Network for Good provides resources on their website that can help nonprofits get the most out of their Donate Now buttons.

Tip #7: Corporate Partnerships
Corporate partnerships have a different set of rules than foundation partnerships. It’s easier to get stuff from corporations than it is to get money. Darian shares multiple ways that nonprofits can work with corporations.

Tip #8: Apply for a Google Grant
Did you know that Google provides $10,000/month for advertising on Google? Find out more at

Tip #9: Say Thank You!
It’s easier to keep a donor than to get a new one, but it’s very easy to damage the relationship. The simplest way to show your appreciation is to say thank-you.

Tip #10: Understand the Social Capital Market
Earned income is an excellent way to ensure nonprofit sustainability. However, for nonprofits there’s an extra consideration to take and that is to make sure all your earned income is mission-driven. In addition, make sure there’s a business opportunity there in the first place. You can’t make money off of something no one needs or wants.

An Anecdote on Tin Cup Fundraising
Are you pouring or drinking?

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About the Presenter

Darian Rodriguez Heyman

DARIAN RODRIGUEZ HEYMAN is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as Executive Director of Craigslist Foundation, after which he edited the best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley & Sons) and co-founded the global conference series, Social Media for Nonprofits and Sparrow: Mobile for All. His new book, Nonprofit Fundraising 101, is the first truly comprehensive yet practical guide to all aspects of fundraising for your cause. Heyman is also an in-demand fundraising consultant and a frequent keynote speaker at social impact events around the globe.