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Evaluating Your Impact: Basics for Smaller Charities

Ann M. Duffett
Jul 29, 2009 

Co-founder and partner Ann M. Duffett and president Steve Farkas of The Farkas Duffett Research Group (FDR Group) offer conceptual and practical steps to evaluate your organization and programs. They demystify the language of evaluation by explaining the different types of research tools that can inform decision-making, the difference between quantitative and qualitative research, and how to organize focus groups and surveys in order to elicit useful feedback.

The FDR Group is a full-service, nonpartisan public opinion research company that conducts surveys, focus groups, program evaluations and organizational evaluations. Its mission is to help foundations and other nonprofits understand how the general public and other key groups feel and think about their initiatives.

This program was organized and co-sponsored by the Metro New York Better Business Bureau's Education and Research Foundation.

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