Engaging the Next Generation of Philanthropists
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For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millennials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. In September's Live Chat, you'll learn what your organization needs to be aware of to manage a multi-generational development office. Because ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Some of the questions covered include:
- Where do we find young donors (under age 40)?
- How do we cultivate the next generation of donors?
- How do we keep them engaged in our work?
Emily Davis, MNM has been working in the nonprofit sector as a staff member, consultant, founder, board member, and volunteer for over 15 years. Emily is the President of EDA Consulting LLC and the author of the publication Fundraising and the Next Generation. She trains and consults on a wide variety of issues including leadership development, philanthropy, and integrated online communications. She serves on numerous advisory roles including Nonprofit World Magazine, Nonprofit Cultivation Center, and Social Venture Partners of Boulder County. Emily has received and been nominated for a number of awards throughout the country. Emily has her Masters in Nonprofit Management from Regis University.
David Gonzalez is a Vice President in the Resource Development division at the United Way of Greater St. Louis. David works with hundreds of companies on their local campaigns including Monsanto, Enterprise Rent-A-Car, Brown Shoe Company, Maritz, Peabody and Bank of America among others. In 2005 David helped create the United Way young professional group GenNext. He also serves on the organization’s performance enhancement team, the strategic planning group, budget committee, management team and serves on the Young Leaders and Multicultural Societies.
You Might Also Like:
Turning Your Volunteers Into Fundraisers (live chat transcript)
How can I learn about researching and cultivating individual donors? (Knowledge Base Articles)
Individual Donors (skills page)